The identity was developed around a bold and minimal visual language with strong typography, clear composition, and graphic elements inspired by Japanese food culture without relying on obvious clichés. The system was designed to feel consistent across physical spaces, takeaway packaging, branded materials, social media, and customer touchpoints.
Independent identity practice
Selected project / 05
SU&SHI
Logo / stationery
2020The challenge was to create a restaurant identity that could feel distinctive in a highly competitive sushi market while remaining flexible enough for multiple locations. SU&SHI needed a visual system that would be memorable, contemporary, and easy to apply across interiors, packaging, delivery, menus, signage, and digital communication.
The result is a vibrant and scalable restaurant identity that gives SU&SHI a strong presence both in-store and beyond the restaurant. The visual system is recognizable, flexible, and suited to the needs of a growing multi-location food brand.
SU&SHI — Sushi Restaurant Brand Identity